Kelanyn Blog

Practical support QA, for CX leaders who own the number.

Playbooks, rubrics, and benchmarks for support QA automation, agent coaching, and CSAT diagnostics. Written for Directors of Support, QA managers, and VPs of CX.

Playbooks

How to Build a Support QA Rubric That Actually Predicts CSAT

A support leader's playbook for a QA rubric that predicts CSAT and reopen rate. Includes the 8 dimensions, weighting rules, and calibration steps that make it work.

·5 min read
Strategy

The Hidden Cost of Grading Only 2% of Support Tickets

Why manual QA sampling misses your worst conversations, distorts agent rankings, and quietly compounds churn. A support leader's diagnostic guide.

·6 min read
Frameworks

Manual QA vs. Automated QA: A Framework for Support Leaders

When to keep humans in the loop, when to automate scoring, and how to design a hybrid QA program that scales past 50 support agents without losing rubric integrity.

·5 min read
Playbooks

How to Calibrate a QA Scoring Rubric in Two Weeks

A day-by-day calibration playbook for a support QA rubric. Get inter-rater agreement above 85% on binary lines before you roll the rubric live to the floor.

·6 min read
Coaching

7 Coaching Moments Every Support Team Lead Should Catch

The specific conversation patterns worth interrupting a 1:1 for, ranked by downstream impact on CSAT and reopen rate. A field guide for support team leads.

·6 min read
Coaching

How to Coach Support Agents With Data, Not Vibes

Move from monthly QA score dumps to conversation-level coaching cycles that change agent behavior inside two weeks. A support leader's practical guide.

·6 min read
Metrics

Why Random Ticket Sampling Distorts Your Agent Rankings

The math and mechanics behind why 2% QA sampling produces unstable, unfair agent rankings, and the full-coverage alternative that fixes it.

·6 min read
Business case

The ROI of Auto-Scoring 100% of Support Conversations

The four line items that make full-coverage QA pay for itself: agent capacity, CSAT lift, churn saved, and QA headcount redeployed. Numbers a VP can defend.

·6 min read
Compliance

How Support QA Intersects With Privacy, DPAs, and Data Residency

What Directors of Support need to align with security and legal before automating QA on customer conversations at scale. Practical checklist included.

·6 min read
Playbooks

How to Cut Ticket Reopen Rate by 30% in One Quarter

A 90-day playbook for support leaders: the specific rubric changes, coaching cadence, and reopen-driver diagnostics that move ticket reopen rate 20 to 30% in one quarter.

·6 min read